18th AIAI 2022, 17 - 20 June 2022, Greece

Client Segmentation of Mobile Payment Parking Data using Machine Learning

Ilze Andersone, Agris Nikitenko, Valdis Bergs, Uldis Jansons

Abstract:

  This paper addresses the analysis of mobile payment parking data for client segmentation. The transaction data transformation into client-specific attributes is performed from the company data set to achieve the goal. Two clustering algorithms – K-Means and DBScan – are compared for multiple data subsets. For the clustering result interpretation, decision tree representation is used. As a result, the most appropriate combination of the clustering algorithm, its parameters and attribute combination is determined.  

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