In this paper, we delve into the intricate relationship between technology, music, and success. Our research focuses on leveraging the capabilities of machine learning algorithms to forecast the success and popularity of songs. By combining audio features, social media data, and emotion analysis, our machine learning-based model demonstrates its capability as a reliable tool for artists, amateurs, and music industry stakeholders to make informed and targeted decisions. Our analysis encompassed not only the inherent audio characteristics of each track but also the extent of audience engagement and emotional response of the fans. Through the integration of textual emotion analysis, we quantified the reactions of the audience and performed an emotion labelling, leveraging our social information to uncover the emotions surrounding each track's release. The experimental results show that the feature data from which the classification algorithms were trained, unfolded to be qualitative and precise, while they also show that the use of the social media features improves the classifiers' performance in predicting the popularity of the tracks. |
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